Colleen King

Colleen King

Senior Business Analyst at Baird

Colleen King has been working closely with end users, individual contributors, and executives for close to three decades, across many industries throughout the US. She started as a subject matter expert, moved into consulting, and eventually set down roots as an official Business Analyst. She was a BA before it was cool and currently is a Senior Business Analyst at Baird in Milwaukee. Her relatability and empathic approach drive her to experiment applying different strategies with business partners and her team. Lately, she’s been geeking out over all things related to Human-Centered Design.



Gamestorming – A BA’s Guide to Innovation and Engagement