The Alliant Energy Center is a prime venue located just minutes from downtown Madison, Wisconsin. Sitting upon 164 acres, The Center is a multi-building complex featuring Veterans Memorial Coliseum, Exhibition Hall, Willow Island and the Arena. With the versatility of space, the Alliant Energy Center is a top choice for expositions, conventions, conferences, meetings, banquets, consumer shows, outdoor events, concerts, and much more. All events take advantage of on-site amenities including ample parking, catering by Centerplate, a full range of A/V equipment, high speed internet and an experienced staff.
The Alliant Energy Center is located on the Southern edge of Madison, WI, just off the Beltline Highway (Hwy 12 & 18), on John Nolen Drive. With such a great location, the campus is five minutes from interstate 90/94 via Hwy 12 & 18, minutes from the Wisconsin State Capitol, Madison’s State Street area and the University of Wisconsin-Madison campus and only 15 minutes from the Dane County Regional Airport. The Alliant Energy Center is a prime site, situated near three major metro areas – 250 miles from Minneapolis, MN, 145 miles from Chicago, IL and 75 miles from Milwaukee, WI.
From Chicago (South): I-90 to exit 142A, west on Hwy. 12/18, 5 miles to Rimrock Rd. exit 262
From Green Bay (North): I-90 to exit 142A, west on Hwy. 12/18, 5 miles to Rimrock Rd. exit 262
From Milwaukee (East): I-94 West, I-90 South to exit 142A, west on Hwy. 12/18 to Rimrock Rd. exit 262
From Minneapolis (West): I-90 South to exist 142A, west on Hwy. 12/18 to Rimrock Rd. exit 262
From Des Moines (South): I-80 East to I-380 North, north on Hwy. 151 to Hwy. 12/18E, exit at Rimrock Rd. exit 262
Parking The Alliant Energy Center has over 5,800 paved and lit parking spots onsite for your convenience. Fees are included in the cost of WI BADD® admission and no permit is required. Please park in the Southeast Lot nearest Exhibition Hall on the Alliant Energy Campus - a map is available here.