So You Like Data? The Business Analyst Role in the Information Age


The days where reporting is a project afterthought have gone the way of flip phones and planking. As we become more connected through social media and smart-“insert device”, there is an analytic expectation in everything we create. Information like behavioral patterns and sentiment is as important as the analytics of the data. Recognizing the complexities that a BA must consider with respect to data stewardship, data quality, and data presentation will provide immense value for your projects.


Learning Objectives

  1. Learn how every project has the potential to have data analytics aspects
  2. Understand the critical nuances when serving as a business analyst on a data analytics project
  3. Learn practical tips for the business analyst working on a data analytics project



James Hennen


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