What Did My Brain Just Say? The Neuroscience of Expert Business Analysis Conversations


During a conversation, there’s a neurochemical cocktail that’s influencing all parties involved. These influences are unconscious, however, we can learn to recognize the signs of neurochemical impacts. That knowledge is key to building relationships with intention and recovering from disconnection. This session introduces easy-to-use tools for more effective, connected conversations during all parts of the business analysis process.


Learning Objectives

  1. Conduct more effective elicitation and design activities
  2. Build trust rapidly with project stakeholders
  3. Employ different conversational approaches for specific outcomes
  4. Navigate difficult and crucial conversations more effectively



Jacy Imilkowski


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