Solving the Marketing vs Operations Dilemma


The seamless collaboration between Marketing and Operations is the key to sustainable growth. Unfortunately, due to differences in perspectives and expertise, among other factors, Marketing and Operations often find themselves at odds with each other. This workshop examines the root cause of this interdepartmental conflict and guides attendees to find the sweet spot in working cooperatively.


Learning Objectives

  1. Understand each department's fundamental points of view
  2. Evaluate the pros and cons of various organizational structures
  3. Assess the trade-offs between cost and customer value
  4. Apply "ABC segmentation" to maximize profit



Kay-Tee Olds


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